Let’s say your the owner of a small plumbing company and you want to sell and install more tankless water heaters and would like to run local ads on facebook but aren’t sure about the copy you need to attract more customers.
After deciding that you want to target the hero archetype homeowner you now need to form a prompt for your chatGTP conversation.
Remember from the last post what needs to go into a good prompt?
First you need to be clear on what kind of answer you need to formulate the question, and always phrase your prompt in a positive manner. Don’t focus on what you want to avoid, and emphasize what you want to achieve.
The particular tankless water heater we want to sell to our target customer is an 11 gallon per minute unit and since we are targeting the hero archetype we need a prompt that is specific about the values it will align with in their minds.
Here is one prompt I will use to do just that:
“What compelling visuals and messaging can I incorporate in a facebook ad to showcase the superior performance and reliability of the 11 gallon per minute tankless water, inspiring homeowners to embrace it as a transformative upgrade and step into of the hero within their home?’
This prompt is clear and precise maintaining a positive and constructive approach, with open-mindedness for yielding the best outcome from the chat. It stays relevant to the target market and it ask for an in-depth response.
Next I will offer this prompt to chatGTP and open-assistant to compare the response. open-assistant is another totally free LLM(learning language model) created through open source programming and is very much like chatGTP.
And this is the response from chatGTP:
[Headline]
“Unlock the Power Within: Introducing the High-Performance 11gpm Tankless Water Heater”
[Text]
Ready to unleash the full potential of your home? Our high-performance 11gpm tankless water heater puts the power back in your hands. Say goodbye to chilly showers and embrace the freedom of endless hot water on demand. 🚀
[Key Selling Points]
✅ Unmatched Performance: Experience a robust water flow, delivering instant and consistent hot water throughout your entire home.
✅ Reliability You Can Rely On: Our tankless water heater ensures a dependable supply of hot water whenever you need it.
✅ Embrace Efficiency: Reduce energy consumption and cut down on utility bills with our eco-friendly solution.
✅ Effortless Installation: Take control of your home improvement project with our seamless and hassle-free installation process.
✅ Unleash Your Home’s Potential: Upgrade to our 11gpm tankless water heater and unleash the true power of your home.
[Call to Action]
✨ Seize the Opportunity: Schedule your consultation today and discover how our 11gpm tankless water heater can transform your home with its unmatched power and performance. ✨
Feel free to customize the text further, adjust it to your branding, and collaborate with visual designers to create an engaging visual element that complements the messaging.
Now let’s take a look at a response from a prompt that may be just a little above average but aimed at a general market. The prompt I will use is similar to what is being sold in bundles of prompts you can find being sold on places like Facebook. Most of them don’t target a particular audience but generalize the product to everyone.
The prompt I’ll make lets you insert certain criteria inside the [] brackets. The way these prompts work need your knowledge of the product to get the best response. This prompt will need you to add the company name, the product and at least 3 benefits of that product.
The prompt will be something like this:
“Write an ad for facebook. My companies name is [insert company] and the ad should be about [insert product] and its benefits which are [benefits 1], [benefit 2], [benefit 3] , and how they can improve your quality of life and save you money. Include a call to action.”
When you buy prompts most will be in this kind of format for you to customize and now you can see the results.
🚰🔥 Upgrade Your Hot Water System with Our Revolutionary 11 GPM Tankless Water Heaters! 🚰🔥
Are you tired of cold showers, limited hot water supply, and skyrocketing energy bills? Say goodbye to these problems and say hello to the ultimate solution – our state-of-the-art 11 GPM tankless water heaters! 💧💪
✅ Energy Savings: With our advanced tankless technology, you can kiss wasted energy goodbye! Our 11 GPM tankless water heaters are designed to provide hot water on-demand, heating only the water you need when you need it. This efficient process means substantial energy savings for you, resulting in lower utility bills and a greener footprint for the planet.
✅ Never Run Out of Hot Water: Say farewell to cold showers and never worry about running out of hot water again! Our powerful 11 GPM tankless water heaters guarantee an endless supply of piping-hot water for your entire household. Enjoy the luxury of long showers, relaxing baths, and efficient appliance usage without the fear of depleting your hot water reserve.
✅ Longevity: Our tankless water heaters are built to last, ensuring a reliable and durable solution for your hot water needs. With top-quality components and cutting-edge technology, our 11 GPM tankless water heaters are designed to withstand the test of time. Enjoy peace of mind knowing that your investment will provide you with efficient hot water for years to come.
✅ Improve Your Quality of Life: Picture a life where you never have to wait for hot water or worry about cold showers. Our 11 GPM tankless water heaters offer a significant upgrade to your daily routine, providing consistent, hot water whenever you need it. Imagine the joy of starting your day with an invigorating shower or unwinding with a long, luxurious bath—transform your daily experiences and elevate your quality of life with our tankless solution.
💰💦 Save Money Today! 💦💰
Don’t let your money go down the drain! Upgrade to our 11 GPM tankless water heaters and start saving big. Experience reduced energy consumption, lower utility bills, and increased efficiency, all while enjoying a limitless supply of hot water. It’s a win-win situation for both your wallet and your comfort!
📞 Call us today at [Phone Number] to schedule a consultation with our expert plumbing team. Don’t miss out on this incredible opportunity to improve your quality of life, save money, and enjoy hot water on-demand. Act now and experience the revolutionary power of our 11 GPM tankless water heaters!
✨ Don’t wait! Upgrade to the future of hot water today! ✨
Now let look at the responses we got from both style prompts side by side. In the first column is the response we got when we ask …to showcase the superior performance and reliability of the 11 gallon per minute tankless water, heater inspiring homeowners to embrace it as a transformative upgrade and step into the hero within their home?
As the market to a specific clientele- ‘the hero,’ the key words in the ad would be words like Unlock, Power, High-Performance, unleash, embrace, freedom, robust, and in the call to action we will ask the hero to Seize the Opportunity. And since we also ask for visuals (which chatGTP does not create) the AI has formatted the ad to let us include those visuals with [Headline] [Text] [Key selling points] [call to action]. So we should include at least 4 visuals that will appeal to the hero archetype.
The ad that was produced on the right wasn’t given an archetype. this ad moves toward the ‘every guy’ archetype in brand marketing. This type is mainly concerned with price and as you notice the script is longer because it takes more to convince ‘everyone’ that the product is right for them. The key words or phrases that are used in this ad: Skyrocketing energy bills, wasted energy, savings, lower utility bills, notice the use of the phrase ‘cold showers‘ and ‘imagine the joy.’
[Headline]
“Unlock the Power Within: Introducing the High-Performance 11gpm Tankless Water Heater”
[Text]
Ready to unleash the full potential of your home? Our high-performance 11gpm tankless water heater puts the power back in your hands. Say goodbye to chilly showers and embrace the freedom of endless hot water on demand. 🚀
[Key Selling Points]
✅ Unmatched Performance: Experience a robust water flow, delivering instant and consistent hot water throughout your entire home.
✅ Reliability You Can Rely On: Our tankless water heater ensures a dependable supply of hot water whenever you need it.
✅ Embrace Efficiency: Reduce energy consumption and cut down on utility bills with our eco-friendly solution.
✅ Effortless Installation: Take control of your home improvement project with our seamless and hassle-free installation process.
✅ Unleash Your Home’s Potential: Upgrade to our 11gpm tankless water heater and unleash the true power of your home.
[Call to Action]
✨ Seize the Opportunity: Schedule your consultation today and discover how our 11gpm tankless water heater can transform your home with its unmatched power and performance. ✨
🚰🔥 Upgrade Your Hot Water System with Our Revolutionary 11 GPM Tankless Water Heaters! 🚰🔥
Are you tired of cold showers, limited hot water supply, and skyrocketing energy bills? Say goodbye to these problems and say hello to the ultimate solution – our state-of-the-art 11 GPM tankless water heaters! 💧💪
✅ Energy Savings: With our advanced tankless technology, you can kiss wasted energy goodbye! Our 11 GPM tankless water heaters are designed to provide hot water on-demand, heating only the water you need when you need it. This efficient process means substantial energy savings for you, resulting in lower utility bills and a greener footprint for the planet.
✅ Never Run Out of Hot Water: Say farewell to cold showers and never worry about running out of hot water again! Our powerful 11 GPM tankless water heaters guarantee an endless supply of piping-hot water for your entire household. Enjoy the luxury of long showers, relaxing baths, and efficient appliance usage without the fear of depleting your hot water reserve.
✅ Longevity: Our tankless water heaters are built to last, ensuring a reliable and durable solution for your hot water needs. With top-quality components and cutting-edge technology, our 11 GPM tankless water heaters are designed to withstand the test of time. Enjoy peace of mind knowing that your investment will provide you with efficient hot water for years to come.
✅ Improve Your Quality of Life: Picture a life where you never have to wait for hot water or worry about cold showers. Our 11 GPM tankless water heaters offer a significant upgrade to your daily routine, providing consistent, hot water whenever you need it. Imagine the joy of starting your day with an invigorating shower or unwinding with a long, luxurious bath—transform your daily experiences and elevate your quality of life with our tankless solution.
💰💦 Save Money Today! 💦💰
Don’t let your money go down the drain! Upgrade to our 11 GPM tankless water heaters and start saving big. Experience reduced energy consumption, lower utility bills, and increased efficiency, all while enjoying a limitless supply of hot water. It’s a win-win situation for both your wallet and your comfort!
📞 Call us today at [Phone Number] to schedule a consultation with our expert plumbing team. Don’t miss out on this incredible opportunity to improve your quality of life, save money, and enjoy hot water on-demand. Act now and experience the revolutionary power of our 11 GPM tankless water heaters!
✨ Don’t wait! Upgrade to the future of hot water today! ✨
When you design prompts precisely for an archetype of which there are 12, your results can be much greater. Of course you always need to analyze results against investment to be sure which audience is more receptive and then fine tune your results for improved performance. But now I’ve shown you a little different approach to prompt writing for your desired outcome. In the next issue will look at open-assistant and how it compares to chatGTP.